Vision what fundamental change do you want to bring about?

Firstly, you should be aware of the fundamental change to which your project will contribute. Or put more simply: what exactly is supposed to change for the better?

Example VillageOffice

The clear vision of the pioneers in this project: the amount of unnecessary mobility in Switzerland should be reduced. After all, this will have economic, environmental and social benefits:

  • If people work locally, this will strengthen rural economic regions.

  • If the number of commuters falls, our climate-damaging carbon footprint will be reduced.

  • If there is no longer a separation between where rural people live and work, there will be an increase in their quality of life.

My 0 to 100 moment

Seeing your own idea in the light of a big vision.

How it works

In this step, it is not yet about the behaviour of individual groups, but rather about the following question: why and for what purpose should people change their behaviour in the first place?

Take your first idea and ask yourselves the following question: if people are to change the way they behave, why should they actually do so?

Irrespective or not of whether you are satisfied with your first answer: ideally, you should answer the question another two times. Each time you ask yourself why, the quality of your answer will improve. We promise!

Generally speaking, this will take you from a small-scale to a large-scale view, transporting you from the local to a global dimension. This will allow you to see local change in the context of general, global efforts.

  • 1. The local change in Switzerland. In this example: a reduction in unnecessary mobility.

  • 2. The context of global efforts. In this example: rural economic support, reduction in CO2, higher quality of living.


The problem and the vision are two sides of the same coin.

In other words: your vision is the opposite of the problem that you are trying to solve. The problem describes a situation that no longer occurs in your vision: too much commuting, too many CO2 emissions, lacking quality of life in rural areas. By knowing both sides of the coin, you are able to present your vision in a more convincing fashion.

Think Big:

what has to change and what for exactly? With this exercise, you explore your vision in more detail.